Do you have or plan to establish an online store? Eager to apply digital marketing solutions? The bad news is that there’s no single, uniform approach. Whether it’s crafting compelling content, using social media to engage with your target audience, applying best practices to rank higher on the search engine results page (SERP), and more, there is clearly no shortage of digital marketing solutions.
With so many options, it’s easy to feel overwhelmed. But fret not, the good news is that we’re here to help you get started and keep those leads pouring in!
Note: We’ll only be scratching the surface when it comes to digital marketing solutions. If you’d like to tap into the full range of solutions, please contact a digital marketing agency.
1. Content marketing is a must-have digital marketing solution
Content marketing is about creating quality content that helps your target audience in one way or another. If you have an online store for baby products and identify new mums as your target audience, you might consider working on content that helps new mums navigate the challenges of motherhood.
A lot of people mistake content for simple articles, but the truth is it’s extremely versatile. Depending on your target audience and their preferred method of accessing content, you can also create videos, infographics, social media posts, and more! Not only does it help you drive traffic to your website, but it can also build brand awareness. A must-have indeed!
Pro tip: This digital marketing solution can also be adapted depending on whether you’re a B2C or B2B company. B2C companies might focus on more easily digestible content like short videos, while B2B companies might create in-depth whitepapers, webinars, etc.
2. Social media marketing helps you engage with your target audiences
Yes, you can share a piece of content or broadcast a post to all your followers. But, there’s so much more to social media marketing. It’s actually one of the best digital marketing solutions when it comes to engaging with your target audience. This means listening to what they have to say (i.e. you can explore hashtags or mentions of your brand) and replying to comments, among others. From organic options to paid ones like targeted ads, your options are truly endless. Oh, and did we mention that you also have a range of platforms to experiment with? Think Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, Snapchat, etc.
3. Search engine marketing involves ever-evolving algorithms
Digital marketing solutions are constantly evolving – what might work today, might not work tomorrow. While this is true for most digital marketing solutions, it’s especially true when it comes to search engines. This is because the algorithm that determines what ranks higher on the SERP (and the corresponding best practices to rank higher) is known to change quite often.
So much so that search engine marketing involves closely monitoring and understanding these algorithmic changes, and applying the best practices to stay one step ahead of the curve. Here are some elements of this digital marketing solution:
- Search engine optimization (SEO): Make sure your website and content are optimized for search engines.
- Paid per click (PPC): Securing a top ranking by paying for it.
- And more.