Your small-scale business needs to increase its market share to generate consistent profits gradually.
During the initial days, your business’s survival is at stake; hence, you cannot allow large sums for expending on promotional strategies.
You have to hinge your marketing efforts on cost-efficient techniques that can facilitate brand awareness without adversely affecting your business’s bottom line whether it is a fulfilment company like Thill Inc, you all need to do is to use the right marketing techniques.
Cost-Effective Marketing Techniques For Spreading The Word About Your Business
Catapult your business to dizzying heights of success and drive higher lead conversions with proven marketing techniques that are effective yet cost-efficient.
You can find ten such shortlisted techniques below, which, if leveraged strategically, can give a facelift to your brand.
Create Relevant And Informative Online Content
Rely on content marketing to enhance the credibility of your business. Start creating and publishing persuasive and informative content that can establish your brand’s authority as a thought leader and change agent in a niche segment.
Your content must be synced with the signature style of your business to bring more familiarity to your brand. It needs to be focused, fun to read, easy to consume, and address specific issues faced by potential customers.
You can consider publishing content through the following:
- Blogs
- Infographics
- ‘How-To,’ DIY, and Product usage Guides
- Educational Videos
- Case Studies
- Listicles
- Reviews and Testimonials
- Memes, etc.
Your content must be aligned with the journey of targeted audience through the marketing funnel. Publish on all popular online touchpoints for maximum content visibility.
Slowly, your brand’s popularity will grow, and your SEO efforts shall be boosted.
Leverage The Potential of Social Media
You will be amazed to know that a staggering 4.26 billion users were present on social media in 2021. This number will reach almost 6 billion by 2027.
You can promote your business absolutely free by opening channels or public pages on all popular social media platforms like YouTube, Instagram, Facebook, Twitter, etc.
Create gripping content that can attract the attention of social users and prompt them to intuitively engage with it. Give a personal touch to content, keep it short and sweet, and discuss the essence in the initial few seconds.
Fun videos have become a craze on social media.
You can create visually appealing videos with any good online video editor. Deploy them strategically, and once they become viral, your brand’s engagement quotient will soar through likes, shares, links, content-centric informal conversations, etc.
Motivate Existing Customers Through Referral Schemes
Referral programs are highly effective in bringing new customers into your business fold and nurturing a spirited lot of brand advocates. In America itself, 87% of companies running referral schemes have experienced astounding success.
Announce attractive and recurring incentives for encouraging existing and satisfied customers to promote your brand, tell others about the advantages of your products, rope new customers in your referral scheme, and trigger a chain reaction of customer generation.
Bank On The Popularity Of Online Videos
Online videos are a great way to engage audiences and cater to their short attention span.
Fun, witty, informative, and meaningful videos are easy to consume. They can convey the intended business message in the right vein without going overboard with the sales pitch.
By evoking the right emotions in viewers, compelling videos motivate targeted customers to respond favorably to your business’s call to action.
With gripping videos, you can appeal to viewers of all age groups and demographics.
For example, if your brand’s ideal customer age is below 25, you can give traction to your customer acquisition drive with videos. This is because almost 17% of internet users in the age range of 18-25 regularly watch online videos for more than 20 hours every week.
Creating and editing videos is also a simple process; you can edit a video online and make the process of exporting your video more accessible. Furthermore, you can add some music and apply filters while editing your videos that can steal the limelight effortlessly.
Be A Part Of The Chamber Of Commerce In Your Locality
Each city or locality has its own chamber of commerce in which all local businesses usually enroll to benefit from the networking facility.
If you have not yet registered your business with the chamber, you may be missing out big on the networking opportunities that may come your way.
The chamber organizes regular business fairs and other programs that can offer your fledgling brand unparalleled exposure and scope to network with new clients.
You can also connect with other businesses through which stellar deals can be snagged.
Print and Distribute Pamphlets and Brochures
This may sound like a conventional marketing tactic, but the distribution of brochures or pamphlets to promote your business in the local community can bring about mind-boggling results.
Your business offerings can grab targeted eyeballs at minimum cost. Further, your brand would be visible all over the neighborhood, which shall also improve the brand recall rate.
You can elaborate on your brand offerings with attractive images and graphics without denting your business wallet.
Organize Contests And Announce Tempting Discounts
Any human being feels an irresistible attraction toward freebies. You can capitalize on this tendency to promote your business by announcing online contests, giveaways, product discounts, and other incentives for your customers.
Once the word goes out about your brand’s generous nature, prospects will inundate your website to explore products and place orders.
The increased digital footfall of organic traffic on your website will also boost SEO. The search engine result page ranking of your site will improve, which shall further promote your site’s discoverability for all relevant keyword-driven searches.
Engage In Email Marketing
You can promote your products by sending marketing emails to the inboxes of visitors who have subscribed to your email list. Emails can be sent to:
- Promote specific products based on the search history of the recipient
- Announce the launch of new products
- Remind about the stock of products shortlisted in the wishlist of site visitors running out
- Allure leads who had abandoned their shopping carts with attractive deals
- Share the latest industry news and trends, etc.
Email marketing can offer good returns, provided you don’t spam the recipients.
Enter Into Strategic Alliances with Other Related Businesses
If you are running a tailoring business, for example, you can chalk out a strategic partnership with a renowned brand’s store in a popular mall.
This way, you can get customers who require sartorial changes to clothing through the direct recommendation of the store owner.
In return, you can keep the store updated about people’s changing tastes so that it can source the latest products to monetize from recent fads. Such alliances, adapted to your unique business conditions, can spell tremendous success at a minimal cost.
Get Your Brand Recognized On A Popular Platform
You can lend authority to your brand and enhance its credibility by participating in business events and industry congregations. Get your brand nominated for different award categories if the event has a provision for recognizing industry trailblazers.
If you manage to bag a few awards in such an event, the same will serve to uphold your brand prestige better. You can market the award to give credence to your sincere efforts to serve customers better.
Conclusion
The economical yet practical and feasible marketing techniques discussed above can give a fillip to your business prospects if leveraged strategically. Act smart but make any strategic move only after gauging the pulse of the targeted customers and reigning sentiments of the market.
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