With the people’s growing reliance on social media as a resource for information, companies marketing their products are frequently at the mercy of the masses regarding claims about their products. This is why many companies are beginning to turn to digital marketing agencies that provide KOL services as one of their marketing features.
Social media is an extremely powerful source of information, whether or not the information is true. This can present problems for any company trying to market its products. But long ago, the advertising world realised the value of hiring a famous and trusted face to represent the merits of a product. And this technique is used today in providing a way to cut through all the social media opinions presented as fact and provide a trusted voice speaking directly to the target audience.
Closer Look at Influencer Marketing
Influencers and key opinion leaders (KOLs) are two types of these advertising voices. But what differentiates one from the other is the weight they each carry in offering believability and trust.
Influencers become known mainly for either a skill or talent or for their taste in products. While many people admire an influencer because of their ability to act, sing, or play sports, some people follow a certain influencer because their product choices and tastes are more or less the same as the followers. They’ve used their fame and fortune to create a level of connection to their followers that they’ve successfully transformed into a way of representing products for profit.
KOLs, on the other hand, are chosen to represent a certain product because they’ve become known for their levels of expertise in fields that are directly related to the products they’re representing. Think of a famous race car driver talking about the virtues of a certain car or a chef promoting a certain type of cake mix.
These people are the best personalities to use in convincing the general public of quality products because their reputations have preceded them. Everyone believes they know what they’re talking about and can be trusted to deliver the truth about a product.
As the world of influencer marketing has become saturated with personalities asking you to believe what they have to say, how does a reader or viewer know who to trust?
Primal is an award-winning digital marketing agency in Bangkok, Thailand, that uses known and respected individuals in their fields. The fields may be sports, business, entertainment, wellness, fashion, beauty, or industry to help convince the public of the quality and suitability of a product.
These people are already active and known to your target audience. They regularly promote the products they believe in and have developed a reputation for integrity within their area.
These people can help increase your brand awareness, drive traffic to your website, multiply your conversion rates, and spread your brand message. Primal can be the bridge between these KOLS and your products and services. We can provide the right framing and outlets for your brand message to be delivered by these premier KOLs. Contact us for a consultation to learn more about what our KOL services can mean for your brand.