What is Guest Post Outreach?
Guest post/blogging outreach is a smart approach to reach out to your target audience on other sites they frequent. It broadens your audience and promotes your company. However, you can only use blogger outreach to its full potential if you get spotted by editors and published on the correct platforms. You can reach out to existing, relevant audiences and introduce your brand to a large number of new readers by guest blogging outreach. As a result, this strategy is a powerful and effective technique to increase your online presence.
It is quite easy to confuse guest post blogging and guest post outreach because they appear to be similar but they are actually different. In guest post blogging the writer is invited by the owner of the blog to come and create content for the blog. While in guest post outreach the writer reaches out to the owners of the blog to create content, it is done with the hope of reaching new audiences or creating traffic for their own blogs.
Blogger outreach relieves you of some of the work while also providing you with a more immediate advantage. It’s similar to press release marketing in certain ways. The core idea is straightforward. You’re contacting bloggers in the hopes of having them write about you. Perhaps they feature you as a blogger or business owner in a profile piece. Maybe they’ll write about a new service or product you’re releasing. Maybe they’ll compile an industry best-of list and pledge to put you at the top. Perhaps you should compose a company history. You can acquire a variety of different forms of coverage.
Blogger outreach, on the other hand, is more about teamwork. When it comes to spreading the word, it’s one of the most powerful methods. You could collaborate with other bloggers in your niche to create a project. With such campaigns, you have the opportunity to reach a new audience and increase your influence in this specific niche. Of course, it’s preferable to contact the most successful influencers in your niche; however, any attempt may be fruitful.
Benefits of Guest Post Outreach
- Blogger outreach produces more qualified leads than guest blogging alone. A guest post gives you a byline on someone else’s site; you gain some trust just by being there, but long-time readers may be curious about who you are and doubt you until you prove yourself. When you use blogger outreach, the blogger is the one who recommends you, thus it appears to be a more credible endorsement.
- Blogger outreach has the ability to increase brand awareness. When a suggestion comes from someone they know, people who might otherwise dismiss your posts or your business will pay greater attention. You’ll get a more direct recommendation, as well as possibly a direct link to a landing page that’s optimized for those particular viewers.
- The technique’s simplicity of application You don’t have to produce the high-quality material yourself – or hire a freelancer to do it for you. The blogger with whom you’re speaking will do the effort for you, albeit they may want to interview you or obtain relevant details from you.
Disadvantages of Guest Post Outreach
You will not be given a byline. Because you aren’t the one who created the content, your name isn’t on it. You get the explicit link, but no byline, so you can’t use it as a credit for future guest contributions. From an SEO standpoint, guest posting is less beneficial because part of the value is in long-term growth.
it is a form of service exchange. You usually have to pay for what you get the great majority of the time. You could pay in advance; in which case it will be considered a sponsored post. You might make a monetary gift or pay under the table, which can be problematic if Google discovers it but is frequently done anyhow. You can compensate the blogger in terms of services by providing a membership or a free product. Alternatively, you might pay in kind, where you offer a comparable explicit endorsement of the blogger and their services on your site. This type of payment isn’t always possible to make. Either they’re too costly, you don’t want to recommend them, or you simply don’t want to pay for them. When this happens, you’re out of luck; most bloggers will be offended if you expect them to write a glowing review of you for no reason at all. On the other side, handing over a trial account or a free product is rather simple, so it’s not difficult to pull off.
How to Ensure Guest Post Outreach Success
There are certain ways or procedures you should follow if you want to successfully reach out to a blog for the promotion of your brand. If you follow these steps there are no guarantees but you have a higher success rate.
- First and foremost, decide which websites or bloggers you want to target. Unfortunately, the top-of-the-high-tier sites are unlikely to be good choices. You won’t be able to approach a blogger with a blogger outreach unless you’re willing to compensate. Even then, unless you’re a big company, certain high-tier websites won’t run sponsored content, so it’s a fine line to tread. Low-effort guest posts aren’t really worth the investment for blogger outreach, thus low-tier sites can be good targets. How much do you want to network with someone whose website has only a few hundred visitors per month? How much would you be willing to pay to have them promote you? I’m guessing it’s not a lot. You must discover the perfect spot in the middle, like Goldilocks, where sites are neither too hot nor too cold for you to attain.
- Start using influencer marketing strategies once you’ve decided on a target site. Determine which editor or writer is most likely to accept you and begin communicating with them. Keep track of when your preferred author or editor produces new content and interacts with it. Attempt to be one of the first to leave a comment, and make every effort to leave a good, high-quality comment. Choose one of their points and either ask a question about it, comment on it based on your own experiences or otherwise actually engage with them. When you’re reaching out like this, make sure your brand is visible but not obtrusive. When you engage the author in a business role, you want the author to recognize you, but you don’t want your comments to be purged because you included your link in every one.
- You can approach your chosen target after you’ve spent some time reaching out to them. Reach out to them via their preferred method of communication, whether it’s a direct message on Twitter, a private message on LinkedIn, an email to a general contact email, or a private business email they promote as a way to contact them. When you contact them, make sure to personalize your message. Include a couple of tried-and-true components. Mention how much you’ve been enjoying their content, “particularly X latest post,” and that you wanted to contact out. You believe they are the type of person who would value your services for X reason. Make sure you’re writing to them directly, not to a “dear editor” or “to whom it may concern” kind of salutation.
- I’ve discussed paying compensation, but I’d advise against immediately offering money, at least in the initial message. If they don’t already have it, start by delivering a sample of your product or service. After the dialogue has proceeded, move on to money or other forms of recompense. Some people prefer to offer a monetary reward in exchange for a positive review. It reflects more favorably upon you when you’re confident in your service and don’t mind receiving a bad review.
Best Guest Post Outreach Service
These guest post outreach services are one of the best outreach services. They are efficient they save time and as well as connect you to various influencers in your niche. They are highly cooperative and a stable place to advertise and grow your brand. They include:
SNABAY Networking
Snabay Networking is the place to go for the latest in web marketing and advertising news, trends, and developing technologies. If you have valuable material, can tell compelling tales, and can provide new ideas to marketers and magazines, they’d love to hear from you. They publish weekly articles written by their in-house experts, as well as guest contributions from experts who can offer a distinct perspective to their viewers. Their website ideas were centered on internet marketing in general, with a strong focus on trends.
A-1, Second Floor,
Bareja Square Building,
Badarpur,
New Delhi, India-110044
NETWORK CLASSMATE
Network Classmate website ideas were centered on internet marketing in general, with a strong focus on answering a burning question. The website contents focus around Network Classmate, an incredible virtual question and answer community. Their users include a varied mix of global entrepreneurs and strategists, with a focus on different niches which also includes digital marketing.
BLOG DASH
Blog Dash Reviews: Blog Dash has been assisting businesses in developing efficient guest posting and blogger outreach strategies since 2011. The organization is focused on developing genuine relationships and honest communication, which they credit for their current success. Clients profit from the company’s existing relationships with tens of thousands of bloggers. With bloggers wielding so much influence on buyers these days, having them on your side is essential. Blog Dash can assist clients in reaching out to people who are interested in what they have to say or provide and directing them to their website.
BlogDash Inc.
3221 Autoroute
Laval Ouest, Suite 223
Laval, H7P 5P2, Province of Quebec
Phone: (514) 247-5076
http://www.blogdash.com
LINKREDIBLE
Review of Linkredible: This company takes a different approach to blogger outreach and guest posting services. Their efforts are genuine and hands-on. This company’s blogger outreach services are among the best in terms of link quality and power. The team creates high-quality, professional content that includes details about your business or product and adds a link to the client’s website. After that, the outreach staff will manually negotiate with actual, live bloggers in your niche to have the article published on their blogs, all of which are rated high authority. The “juice” and authority will then be passed on to the client’s website, resulting in the desired results.
Linkredible
305 Brinsworth Road Brinsworth
Rotherham, S60 5EL
https://linkredible.com/blogger-outreach
THE HOTH
One of the simplest ways to gain natural, high-quality, white-hat in-content links for your website is to use the power of the Hoth for guest posting. This can help you improve your ranking and increase the amount of traffic to your website. The Hoth specialists will personally go out to significant sites in the client’s business to acquire a position for a guest post with these guest posts. The Hoth is also listed among the best blog writing services on BloggerLocal. Once the client’s website is secured, they write a unique, high-quality article with relevant links and post it on the site with hyperlinks to the client’s website. Most other blogger outreach businesses just cannot achieve these kinds of links.
The Hoth
111 2nd Ave NE #1500
St. Petersburg, FL 33701
Phone: (727) 201-0062
https://www.thehoth.com/guestpost/
OUTREACHMAMA
It’s one of the few guest posting businesses that allows you to collaborate with the founder from the start on strategy development and consulting. They will also supply anchor text roadmaps and a dedicated PM to respond to all of your questions in a timely manner. When placing links, Moz, Ahrefs, and SEMrush use metrics from Moz, Ahrefs, and SEMrush. The only issue? The majority of their links originate from the “link insertion” strategy, which is having your links placed in previously published blog posts and is considered a less effective SEO technique by some. Nonetheless, many agencies are ready to take this riskier approach.
OutreachMama
388 Market St., # 1300
San Francisco CA 94111
Phone: (856) 521-3798
SUBMIT SHOP
Submit Shop was founded in 2000 to help people and businesses all over the world with their marketing needs. Customer satisfaction is a primary priority for this organization, and its philosophy is to always produce high-quality, result-oriented work on time and within budget. With over 15 years of experience in the sector, clients can rest assured that Submit Shop will put up the effort necessary to deliver the results they desire. The organization is driven to keep growing and exploring new and efficient ways to assist clients in achieving their goals.
Submit Shop
4700 Onondaga Blvd
Syracuse, NY 13219
Phone: (315) 703-9025
https://www.submitshop.com/blogger-outreach
Is Guest Post Outreach The same as Influencer Marketing?
Though they both sound similar they are different and often confuse people. It is crucial to understand them to avoid mixing them up. Blogger outreach is a subset of the bigger industry of influencer marketing. Reaching out to bloggers is one aspect of influencer marketing, but it also includes commenting on blog posts, connecting with influencers on social media, and even engaging with influencers who aren’t bloggers. Believe it or not, there are plenty of people who are completely successful on a network like Instagram without ever writing a blog post.
Many of the strategies used in influencer marketing and blogger outreach are interchangeable. Influencer marketing, on the other hand, can be more discreet than blogger outreach. Before approaching a blogger or influencer, you take the time to engage with them on their own channels, in the hopes that they’ve spotted you, looked into your products, and are already interested. The more you build the groundwork – and the more inherent value your brand provides to the blogger – the less expensive your blogger outreach will be.