If you want your guest post to be published on a high-quality site, contact the site’s owner or editor. However, cold emailing can be challenging, and it’s simple to lose motivation when your emails go unanswered.
Personalizing your email template and adhering to a framework will help you stand out in your guest post outreach because you’ll be sure to include all the necessary information. This is due to the fact that a generic template will demonstrate that you are simply mass-emailing bloggers and are not investing the necessary time to develop a rapport. Snabaynetworking help to utilize guest-post outreach templates.
How to Compose an Effective Guest Post Pitch:
There are no strict guidelines for crafting a winning guest post pitch:
Do your homework – Guest posting is all about relationships. Read a few blog entries on the website you’re aiming for to get a sense of their voice and writing style. Additionally, you’ll have an opportunity to think of posts that would be appropriate as a result of this.
Examine the site’s guest posting criteria – Most sites that allow guest articles will have specified requirements. Before you begin writing your pitch, be sure you read and comprehend these.
Keep it concise; nobody wants to read a long, wordy email. Be direct and concise when describing your offer.
Personalize it – A personalized pitch will stand out from the dozens of generic emails the owner of the website receives each day.
Include all necessary details – Make sure to include all the information the site’s owner will require, including your article idea, a link to your blog, and your contact details.
How to look for opportunities to guest-post?
Those who are new to SEO sometimes inquire about how to locate guest posting possibilities. The truth is that there are many venues you may submit your guest post ideas; you just need to be strategic in where you look. Start by going to the websites and blogs that you frequently visit. You will recognize the information that is effective as a reader and be able to (hopefully) provide it.
Here are some additional methods for finding websites that permit guest posts:
- Begin with search engines – utilize Google’s advanced search tool to find sites in your niche that offer guest posting possibilities.
- Copy rivals: Look at the places where your rivals are posting and give it a shot.
- Utilize social media: You can find websites that accept or request guest posts by often browsing social media feeds and results.
- Blogs are fantastic – While everyone wants a link from Forbes, it’s not always possible. Links from bloggers, especially those with sizable followings and authority, can be extremely valuable.
- Make a contribution to communities – Community websites can be a great place to upload material and connect with an audience that is already there. Even if a site doesn’t have a large amount of online visibility, it may nevertheless benefit your SEO.
Finding guest post possibilities is, in fact, a numbers game. The results are improved with increased effort. Access to websites for guest posting can also be purchased. You decide the morality of this, but Google disapproves of the practise. Once more, it’s your money, your name, and your decision.
To qualify the chance and maximize your efforts, respond to the following questions before sending an email to all editors:
- Do they allow guest posts?
- Do they offer instructions on how to submit guest posts? (Have they stated, for instance, what they will and won’t publish?)
- Are the editor’s contact information or instructions for submitting requests published?
- Is your writing publishable quality? (see our 5 fundamentals of great guest posts above)
A Guest Post’s Subject Line:
You only have one chance to make a strong first impression and persuade the recipient to click on your email, which is the subject line or opening sentence. A question in the subject line is a terrific technique to arouse interest and push the reader to continue reading to find out the answer.
For example, do you allow guest posts?
This subject line is excellent since it is clear and lets the recipient know exactly what to expect from the email.
Here are a few illustrations of subject lines that aren’t questions that could be effective for guest post pitches:
1. [Topic] Guest Post Idea
2. [Topic] Guest post proposal
3. [Topic] Guest post request
4. Do you welcome guest posts?
Your email for a guest article must include:
1. Clarity in Your Motives for Reaching Out:
It’s crucial to make your email’s purpose clear when contacting a website owner regarding a guest article. You absolutely do not want your email to be regarded as spam.
Start your email’s body with a line or two that explains why you’re writing.
For instance, you might write, “I just read your post on guest posting tips and I wanted to reach out to see if you’d be interested in a guest post on the same topic.”
This justification demonstrates that you have read their blog and are familiar with their work in addition to the fact that you have something worthwhile to add. Additionally, it is absolutely evident
2. What Do They Stand to Gain?
What’s in it for them should be explained in the next section of your email. Making use of guest posting for SEO is a two-way street, therefore it’s crucial to make sure the site owner understands what they will gain from it.
As an illustration, you might say,
I would advertise the piece on my social media accounts as a guest poster, and I’m sure it would increase traffic to your website.
3. A crystal-clear call to action
Your email should end with a clear call to action. Pitch requests for guest posting are frequently refused by website owners because they are unsure of what to do next. Include a phrase or two that clearly state what you want them to accomplish to make it simple for them. For instance,
“I’ve attached a copy of the post if you’re interested, and I’d be happy to make any changes you recommend. If you have any inquiries or are interested in publishing the piece, kindly let me know.
This call to action is crystal clear and succinct, and it provides the website owner with a clear course of action.
Templates for guest post outreach:
#1 A website you are aware of that accepts guest posts
We can be a little more direct in our pitch when we are aware that a site accepts guest pieces. In that situation, you can make use of the template below:
Do your readers know enough about tax for 2022? Our small-business tax specialists can help.
We’d love for you this to appear on your site and are offering it as an exclusive.
I’ve attached a sample of the post below. Contact me today if you’re interested in publishing the post or want more information on why we’re the tax experts that small businesses trust.
#2. A website that you are requesting a contract from
It is better to start with a more generic inquiry if you are unsure whether the website you wish to contact welcomes guest posts. This does not imply that your email will be any less effective; on the contrary, by being more modest, you raise the likelihood that the website owner will grant your request.
Subject line: Guest post request – The ultimate guide to tax for freelancers
I don’t know whether you accept guest posts, but we have prepared an in-depth guide to tax for freelancers that we think would be the perfect fit for your audience.
I’ve attached a sample of the post below. Please let me know if you’re interested in publishing the post or want more information on why we’re the tax experts that small businesses trust.
#3. Proposing a guest article to a blog
When submitting a guest post proposal to a blog, emphasise how your article will help the users of the site. And mention that you are aware of the blog’s readership and that you can offer something of value.
Subject line: Your readers will love our 2022 tax tips
I’m Robert Smith from Tax Connect. We’re all fans of your freelance blog and love your approach to making things simple for freelancers. In fact, many of us have used your tips to help us in our careers.
We’ve created an in-depth guide with everything a freelancer needs to know about tax for 2022.
I’ve attached a sample of the article below. If you’re interested in publishing the post or want more information on why we’re the tax experts that small businesses trust, don’t hesitate to get in touch with me.
We hope these guest post email templates will help you strengthen your pitches so that your guest post outreach efforts are more successful. Writing guest post emails is time-consuming as well as difficult mentally, which is why Snabaynetworking can be of assistance.
Our tool may assist you in turning your ideas for guest posts into concise and persuading email pitches for guest posts that any site owner, editor, or writer will be thrilled to receive and read.