Creating packaging for a product requires hard work and creativity. There are a number of tips you should keep in mind. Here are a few top product design tips to help you out with creating the perfect packaging.
1. It’s All About Clarity
Whenever consumers enter a store, they’re bombarded by-products. When someone checks out your product, they want to know who makes it and what it does. If they can’t figure out the answer to those questions within seconds, then they will likely move on to another product because often the quicker someone finds those answers, the better. Plastic clamshell packaging works well since it can display your products.
You should choose the appropriate font for your product. People tend to struggle to read descriptions that are written in all capital letters. If your font is too fancy or extremely swirly, then your label might be misread. In turn, consumers might not even give your product a second look.
The size of the font is important, too. People might not see crucial information if the text is too small. Alternatively, if text is too large, then packaging can become too crowded and loud.
2. Keep Things Simple
Keep things simple by not cramming too much info on your item’s packaging. Too much info can overwhelm consumers, and it can cause them to feel confused and bored. Remember, it’s about clarity. Listing the benefits of your product is good, but if the name of the product is missing and so is the name of your company, then you could miss out on making future sales.
Your packaging should represent both what your product actually is and what it does. People typically aren’t fans of salesmen, and they can tell when a package is overselling what the product does. If a person opens up your package and the product ends up being something different, then they will not be happy. A good way around this is to make some parts or all of your packaging transparent.
Authenticity is focusing on what your brand is all about. When someone looks at your product’s packaging, then they should get an idea of what your brand represents. You want to show that your brand is different than other brands that are selling the same item that you’re selling.
If your company’s mission statement revolves around connectedness, then incorporate something that shows this. For example, you can include a tear-away postcard into your product’s packaging. This will allow your customers to send the postcard to friends and family members. It allows them to remain connected with loved ones.
5. Shelf Impact
Products that are available in a physical store will want to have an impact. This is because they’ll be sharing the shelf with other products. This tip can also apply to products online. The bottom line is you need your products to be presented in an organized way, and in a way that they’ll standout of the crowd.
Your products face a lot of competition. In fact, this is why you should know your competition. Knowing your competition can go a long way.
Let’s say that red packaging is used by your main competitors. You can opt for a green package instead. Another thing you can do is mimic your competition as close as possible, that way consumers won’t notice that they picked your product over your competition. Just make sure you put a lot of thought into it if you decide to do this.
6. Make Things Fun
Your product packaging design should include fun and creative ideas. Consumers will take notice of this. One example of this is there’s a company that has teabags that resemble t-shirts. A hanger design was included, meaning the teabags can hang right from the mug’s edge. Even incorporate the use of a QR code in there via an app – we’re all used to them now after almost 3 years of covid.
7. Limited Editions
You can boost sales quickly by creating limited editions of your product’s packaging. However, this strategy tends to rely solely on impulse buying, so it is a hit-or-miss strategy. This can work very well, especially around the holidays. You can also create limited editions of packaging around big events, such as the Olympics or another major sporting event.